January 15, 2025
Demystifying How Multi-Touch Attribution Enhances the Calculation of Customer Acquisition Cost (CAC)
5 ways multi-touch attribution can help with accurately calculating customer acquisition cost.
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January 15, 2025
5 ways multi-touch attribution can help with accurately calculating customer acquisition cost.
Read full postJanuary 15, 2025
Without a clear understanding of how each marketing and sales touchpoint contributes to acquiring a customer, both teams risk overspending, misallocating resources, and missing out on opportunities to optimize their efforts.
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March 19, 2024
Discover how Summit One helped the Fanconi Cancer Foundation drastically improve their data integrity, eradicate duplicates, and simplify their CRM.
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March 19, 2024
Learn how GERS' transition from their Legacy CRM to Salesforce will revolutionize their sales operations, improved customer relationship management, and drive revenue.
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March 25, 2024
See how Daring Girls unlocked the full potential of Salesforce as they realigned the platform to reflect their refreshed brand identity and strategic goals.
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